And our conversion rate is up thirty percent. Does everyone know what conversion rate means?" His gaze again swept over the attendees. "A little marke...ing talk -- conversion rate is the percentage of customers who respond to an ad that actually end up sending a check. This is what marketing is all about. You can have the greatest product in the world but no one will buy it if they don't know it exists. With ads like this, they know."Kirk again paused to let his audience grasp what he had said.. And so I spent the day helping Agatha and Chloe with the kids at the school.This did exactly what I needed, as it kept me from thinking about things I’d rather not think about. But as the kids headed off home and the tidying was finished, I looked at the clock and realized it was only two hours until Neil and I were due to have our nightly call.Every fiber in my soul wanted to avoid this call. Neil and I had been awkward with each other the day before. And today I was no longer wearing my. A very fit young trapeze artist joined us and, long story short, they went off together.”I’d opened a bottle of Merlot, and now filled glasses for Jazz, my wife, and me. We considered the girls to be a bit too young, although when there was just us, the girls were allowed a little wine with their dinners.“Anyway, it’s lovely to see you both,” I said, smiling. I wasn’t being false: Jazz and I had history – albeit about fifteen years previously when we’d both been in our early teens, and she. When she finally pulled back, she looked at the smile on Kat’s face and knew she’d done the right thing. She also saw the tears slowly travelling across her cheeks. She kissed both cheeks, taking in the tiny droplets, savouring the salty tang before seeking out and kissing her mouth once again. This time Kat was more enthusiastic and when Lizzie’s tongue crept out and traced the outline of Kat’s lips, she knew by instinct how to respond.During the kiss, and all through the several more that.
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